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KITA Built the Largest Ever Korean Pavilion at 2014 Tokyo International Gift Show

-To target Japan’s gift market worth 180 trillion won-

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The Korea International Trade Institute (Chairman, Han Duck-soo) targets Japan’s gift market, which is estimated as 18 trillion yen (approximately 180 trillion won) market, by building the large-scale Korean pavilion at 2014 Tokyo International Gift Show.

In order to support Korean gift industry’s overseas marketing to target Japan, the KITA participated in the 2014 Tokyo International Gift Show held at Tokyo Big Sight, for 3 days from September, 3, with the largest-ever-scale Korean Pavilion (126 companies and 113 booths) which was built in cooperation with the Small and Medium Business Corporation and the Women Enterprise Supporting Center.

Silstar, which introduced the art brush for iPad, Ecopure, which produced masks for emergency evacuation, NUC Electronics, which manufactured the juicer equipped with the patented slow extracting technology, Fundle, which presented the dog and cat carrier and LED Package & Solution, which showed flexible LED display and many other Korean companies took part in the show. They introduced a variety of unique products and received positive feedbacks from Japanese buyers.

Japanese are likely to consume practical, inexpensive and trendy products. Hence Korean companies have actively entered into Japanese market mainly through large merchandise stores such as Jusco and Ito-Yokado. However, it is anticipated that developing new products to target convenience stores would be promising to tap Japanese domestic market since the sales of merchandise store type supermarkets are decreasing while that of convenience store is constantly growing.

Jang Ho-geun, the head of International Marketing Group of KITA said “We expect this exhibition to be an opportunity for Korean products to evoke new Hallyu (Korean Wave) in Japanese domestic market as well as to dominate Japan’s gift market which is forecasted to grow on the back of weaker yen.” He also added “We are planning to expand the scale of Korean Pavilion through the close cooperation with the organizers.”