KITA Suggested Strategies to Prepare for E-Commerce amid Keen Interest among Export Beginners
-KITA co-hosted a business meeting on export marketing to develop overseas online market with Google and eBay-
'KITA(Korea International Trade Association) is a public-private organization that has developed tradeKorea.com. As a leader in advancing export strategies, trade systems and procedures, KITA supports SMEs to find new customers and secures a wide range of business connections through tradeKorea.com database. If you want to know more about KITA, please click here.
The Korea International Trade Association
(Chairman, Han Duck-soo) co-hosted “Business Meeting on Strategies for E-Commerce and Online Marketing” with Google headquarters at COEX in Samseong-dong on October, 21.
KITA introduced its overseas marketing supporting service for B2B e-market
place tradeKorea.com and the B2C shopping mall Kmall24 that are run by KITA.
Also, the staffs at Google and eBay, who have the best specialists in search
engine and global shopping mall fields, participated in the event as speakers
and shared their know-how gained from their hands on experiences. The overseas
marketing specialists and webmasters from some-300 domestic market-oriented
companies, who try to export for the first time, as well as small and medium
manufacturers took part in the event.
Seok, In-hyuk, an engineer at Google
headquarters, came to Korea to participate in the meeting said “In order to be exposed to the
overseas buyers through search engines, it is critical to construct
text-oriented contents rather than the images to enable search robots’ normal collection of information.” He also
explained “Companies should be careful to use too much
images or flashes because it could take a long time for loading depending on
the different internet access conditions in different countries. Also, some
mobile devices do not support the programs for moving images.”
It is time for Korean companies to actively
utilize the online exports via the open markets such as eBay, Amazon, Tmall,
etc as they have many advantages, for example, less inventory burden, a variety
of feedback from consumers, easier improvement of product competitiveness
through rapid environmental analysis and so on. Bae Jin-woo, manager of Global
Business Development Department at eBay Korea, said “Over seventy percent of Korean
exporters who sell products through eBay rely on fashion and electronic items.” He urged “Since various products ranging
from household items to machine parts are traded in B2C shopping malls, Korean
exporters of other products need to aggressively search for new opportunities.”
Meanwhile, a
specialist at the Korean Intellectual Property Office took part in the meeting
as a speaker in order to effectively respond to the copyright issues that are
becoming ever more important and introduced the dispute cases and support
measures. In addition, the Korea Customs Service provided an opportunity for
the exporters to expand their knowledge about the simplified export declaration
system for e-commerce by explaining the simple way to declare exports and its
benefits when companies conduct overseas sales through B2C.
Son Tae-kyu,
executive managing director of e-Biz Services Group of KITA said “It is time for the domestic
market-oriented companies and the export beginners to pay attention to online
exports and aggressively prepare for them as the portion of online transactions
in trade is expanding.” He noted “KITA will continue to offer opportunities for Korean small and
medium exporters to expand their knowledge about the online overseas marketing
strategy and the overall e-commerce through seminars and business meetings.”