tradeKorea

Google’s tip for successful online marketing, 

“Increase the web accessibility”

The Korea International Trade Association (Chairman: In-ho Kim) co-hosted “Online Marketing Optimization Strategy Seminar with Google” at Trade Tower in Samsung-dong on 17^th with the Google headquarter. Over 160 participants including webmasters and overseas sales personnel of trade companies and executives and staff members of small and medium-sized businesses joined the seminar at which utilization of tradeKorea.com (B2B), Kmall24.com (B2C), and overseas trade information portal, tradeNAVI was explained. In addition, engineers from the Google headquarter shared their know-how on establishing a homepage with search engine optimization (SEO).

Engineer In-hyuk Seo said, “search for your own homepage from a foreign buyer’s position,” and emphasized the importance of web accessibility and creating foreign-buyer-friendly site. He specially shared his analysis results on the homepages of the participating businesses and pointed out that a number of businesses (approximately 10 of them) among the participants have homepages that disallow the access of a search engine robot, not even satisfying the precondition for SEO. The contents of the homepages that disallow the access of a search engine robot are not exposed as users’ search results as the information cannot be retrieved. Such search engine accessibility can be checked by typing “homepage address/robots.txt” in the address bar.

Moreover, the Google advised the participants and local businesses to compose text-oriented information rather than fancy images, to provide definite page information using the meta tag, and to utilize addresses that hint page contents and to optimize mobile homepages for the best search engine results.

A special program, 1-on-1 individual homepage clinic, especially received the participants’ favorable responses as it provided customized consulting about SEO. In case of one participating business, they were having some difficulties as its website was not brought up on the Google search, but they were able to seek a solution from the Google to structure a text-oriented website.

Meanwhile, a presentation on “Taobao and Global T-mall Marketing Strategy” by In-chul Yu, the CEO of maiBIZ, received much attention as reversed overseas direct purchase is growing popular and many businesses are interested in online marketing. As presented, KITA holds a monthly workshop on online international marketing collaboratively with inter-agencies and outstanding companies in order to support domestic companies with their online export marketing.

□ Create an accessible website

ㅇ Allow the access of search robots for the most exposure of the website in a search.

□ Create text-oriented contents

ㅇ Text-oriented composition is very important as image files are not well recognized by search robots.

ㅇ Make use of image file names as text for the best SEO.

□ Take advantage of the meta tag

ㅇ Provide a precise and concise summary of the contents of a given page.

* Meta tag: used as a standard search result indication in a search engine

□ Optimize the page address as well

ㅇ Set an address from which users can infer its contents.

ㅇ Grant a separate address for each page so that users can easily share the contents.

□ Don’t forget the importance of mobile access

ㅇ Consider establishing a mobile version of a homepage.

ㅇ Keep in mind that mobile pages do not support flash.